When you go solo, finding your first customers can feel overwhelming. But fear not, your first customer is probably already in your phone. Here’s how to find them…

Whether you’ve just started your business or you’re an experienced founder who needs a little refresh, these mindset tips will help you make a bigger impact with your small business’s marketing.

A simple framework for creating content that actually speaks to your audience, demonstrates your expertise and builds trust.

Buyer triggers, or category entry points (CEPs), are the moments that prompt a purchase decision. For marketers, the goal is to build mental availability which ensures their brand is top-of-mind when these triggers occur.

Read on to see what I believe is important for b2b buyers, plus some tactical strategies to build trust, nudge buyers closer to a decision and keep them as loyal customers.

January is my official four-year anniversary as a freelancer here in the Netherlands. It’s been a real rollercoaster over the years and this month I’m sharing four of the biggest lessons from 2024.

In 2025, it’s time to focus on brand-building content, nurture programs, and thought leadership, as well as short-term demand generation. Check out the data and actionable insights for 2025.

Think email is dead? Think again. 77% of B2B buyers prefer email over any other communication channel. So, why aren’t you using it?

Written in 2018/19 as I finished up corporate role at IBM, learn why I left my amazing advertising job to seek success.